PeCa Weird Pick | Skittles – “Umbilical” – DDB Chicago

Agency: DDB Chicago

The “Umbilical” of the title refers to the connection a young man and his mother still share. At the opening of the spot, the mother eats Skittles, while her son, sitting next to her, guesses the flavor.
In case that wasn’t cringey enough, the son remarks, “Oh mother, I love eating Skittles every time you eat Skittles,” and she expresses that the feeling is mutual.

PeCa Daily Pick | Finish: Dishwasher Cleaner Combinations

Creative Directors: Carlos Alija & Laura Sampedro
Creatives: Ben Polkinghorne & Scott Kelly @ Wieden + Kennedy
Producer: Chloe Roseman @ Wieden + Kennedy
Executive Creative Directors: Tony Davidson & Iain Tait

Production Company: Riff Raff
Director: The Sacred Egg
Executive Producer: Matthew Fone @ Riff Raff
Producer: Jane Tredget

Editor: Sam Bould @ BigBuoy TV

Flame Artist: Alex Lovejoy @ MPC

PeCa Daily Pick | Booking .com/.yeah

Agency: Deutsch
Client: Booking.com
Chief Creative Officer, North America – Pete Favat
Chief Creative Officer – Dan Kelleher
Executive Creative Director – Pete Johnson
Group Creative Director – George Decker
Creative Director – Matthew Moyer
Creative Director – Jeff Kopay