PeCa Daily Pick | John Lewis – Buster the Boxer

John Lewis has launched its 2016 Christmas advertising campaign ‘Buster The Boxer’, via adam&eveDDB London.

Set to a cover version of the song ‘One Day I’ll Fly Away’, recorded by the British band Vaults, the two minute advert tells a magical, make-believe story of Buster the Boxer dog and his family at Christmas.

This ad have set the internet ablaze, with the retailer’s Buster the Boxer ad already generating 218,330 shares across Facebook, Twitter and YouTube within an hour, according to video ad tech company Unruly.

Will it become the most shared festive ad of all time?