Posts tagged photography

PeCa Daily Pick | #SayCoke – CocaCola

CocaCola turned the most famous bottle in the world into a media piece that helped teens taste the feeling of Coca-Cola while becoming a part of their lives.

Advertising Agency: Leo Burnett, Colombia
Creative Directors: Mauricio Sarmiento, Herberth Monterroso, Diego Ortiz
Copywriters: Diego Muñoz, Lukas Calderón
Art Director:
Juan Romero
Photographer: Emanuel Burset

PeCa Photography Pick | Street Vendors In Vietnam

Vietnam-based photographer Loes Heerink was fascinated by the lives of local street vendors in the country’s capital city of Hanoi. But she was struggling to find the right angle that portrays her subjects in the way she sees them – vibrant and constantly on the move. Surprisingly, the answer to that question was waiting for her on the many bridges of Hanoi.

The photographer took a higher ground to capture the unique routines of hundreds of migrant workers, most of whom are women, who would wake up at 4am every morning and peddle many many miles back and forth with their bikes turned into the moving shops for fruits, flowers and anything of value.