Posts tagged video

PeCa Nice Pick – Living off the brands

Every ad agency talks about “living their clients’ brands,” but what would happen if an agency tried to actually, truly (and quite literally) live off of only their clients’ products? Roundhouse decided to find out by sending one reluctant copywriter into the wilderness for five days to survive by Living Off The Brands.

Relive his entire journey in this 16-minute full film with footage from throughout his experience. See how he ate, slept, traded and battled the elements while using only our clients’ products to help him survive.

PeCa Video Pick | Official Opening Credits: Westworld (HBO)

The official opening credits from Season 1 Episode 1 of Westworld, the new HBO series.

Westworld creators Jonathan Nolan and Lisa Joy are hardly beholden to Michael Crichton‘s original 1973 film. With their reimagining, they’re telling a different story in the same location. Crichton’s movie is more of a springboard for this sci-fi drama, which deals with identity, consciousness, the relationship between man and maker, and more. Joy, Nolan (who directed the pilot), and all involved let their imaginations run wild with Westworld, which presents a future where humans can pay $40,000 to live the day in the life of a cowboy or outlaw.

The series is executive produced by filmmaker J.J. Abrams, who’s been wanting to remake Westworld for over 20 years. A few years ago, Abrams brought the project to Nolan and Joy, and the two couldn’t resist the opportunity. They clearly set their sights high, because HBO’s new series is every bit as ambitious as it looks.